Drones carrying massive QR codes advertise in Shanghai's skies
China leads the world in marketing experience for its target demographic to create a groundbreaking, worthwhile PR stunt.
China has everything, from the most heartfelt, soulful, and moving marketing ads to the ones that AI powers.
And to make things even more exciting, they are reimagining how they advertise their products using drones and LED lights.
As drones record breathtaking cinematic videos from a bird's eye perspective, the game developer Cygames and the video-sharing service Bili Bili have decided to join their hands.
They used this innovative technology to create a Blade Runner-style cinematic experience for the players of their game Princess Connect Re: Dive as part of its anniversary, particularly with the formation of a drone QR code at the end of the show.
While giving its users a Blade Runner-like cinematic experience, others have compared it to a fight scene in The Amazing Spider-Man, where Mysterio deploys a fleet of drones to create an illusion that makes people wonder.
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How did they do the drone QR code?
Cygames and Bili Bili launch the Commemorative Princess Connect in the skies of Shanghai, the Chinese economy's hub. Re: Dive Anniversary spectacular at dusk with 1,500 LED drones in the sky.
These unarmed drones simultaneously lifted out into the air during the event and assumed the shapes of the Princess Connect Re: Dive characters Labyrista, Hiyori, Chika, and Kyuoka.
In the sky, where the heroes battle the monsters, synchronous drones provide a narrative in the form of dots explaining how the game works.
After the narrator finishes, the drones perform for the audience by producing a QR code in the Shanghai sky that people can scan to initiate the game.
Two drone marketing shows have been done in Shanghai
At the end of the Bili Bili and Cygames drone show, the QR code formation of the drones is jaw-dropping. Before the Princess Connect anniversary show, there was another drone marketing show in the sky of Shanghai.
On March 29, Hyundai's luxury brand, Genesis, sent more than 3,000 uncrewed aerial vehicles (drones) into the sky for a beautiful nighttime show.
With 3,281 flying drones, the show broke the Guinness world record for "the most unmanned aerial vehicles (UAVs) airborne at the same time."
The Genesis drone show was full of artistic choreographies that showed their goal of making their brand a car company that China needs to keep its technological growth.
High Great and EHCross, based in Shenzhen, make indoor and outdoor drone formation systems possible for the drone shows in Shanghai to happen.
Both outdoor drone formation systems providers win awards for their fantastic drone shows at events like the Chinese New Year's Event and industry-specific celebrations.
People love to watch and cheer for drone shows, but the Bili Bili and Cygames show makes people think of Blade Runner because it uses QR code technology to make the impossible possible.
Conclusion!
Even though drones and QR codes don't seem important everywhere, China gives these two technologies much attention.
As the future of marketing lies in the creative ideas of free-thinking people, Shanghai's QR code drone show sets a new, ground-breaking marketing goal to advertise its product to the audience.
With drones and QR codes leading the way for a futuristic marketing and advertising campaign, you shouldn't miss the chances that QR code technology can give you.
If you haven't started marketing with QR codes yet, you can use the best QR code generator to make a dynamic QR code today and get the most out of your QR marketing campaign.